Google Updates Basic Guidelines

The Local Web infographics

From Google image search (labeled for reuse).

Google has to walk a line between giving us information, but not so much information that we can “game” search results and land on the all-important first page.

Google wants to give us guidelines, so we can give it better information, so Google can give its users better information, so it can earn revenue from ads.
Google can’t give us too much, though, because then it won’t be able to give accurate results and people won’t use it anymore. Continue reading

Social Media & Copyright

This is one case where asking for permission is better than asking for forgiveness.

If it’s online, it’s fair game, right? Not so fast. People spend time and effort to create images, infographics, videos, blogs, etc, and it’s considered intellectual property. Stealing intellectual property, using it without permission, can bring hefty fines and legal fees. Here’s what you need to know. Continue reading