When we sign a contract for web services – SEO, SEM, content, etc – we think we’ve handed off responsibility to someone else. We think we can move on to other projects.
Not so fast.
Our providers need a number of things that only the business owner has.
- Access to your website , social media accounts, analytics tools, etc. (usually in the form of passwords).
- Photos (business, products, etc.).
- Text (50-100 words about your business). For social media, your provider is also going to need ongoing photos, text, videos, etc.
- Videos (if available).
It’s time-consuming to gather these materials, so factor that in when hiring services. Your provider can’t move forward without them.