Directory Listings

ticked-checkbox-1280927_51792281We understand the importance of having up-to-date and accurate Name, Address, Phone (NAP) of our businesses across the Internet for SEO purposes. It’s considered the “low-hanging fruit” to get these directory listings claimed and accurate.

Just like any other choice, where we’re listed “depends.” Factors include industry, location, customer base, and more. Which directories are important for our businesses is almost as important as being listed correctly. Besides, there are just so many directories and so much time, so we have to decide where our time is going to be spent most effectively.

Of course, we’re going to make sure our information is claimed, correct, and up-to-date on sites such as Google, Bing, Yahoo, yp, etc. If we’re a local company, Local.com and other local directories would be our next priority. Maybe we’ll go after industry-specific directories, such as Angie’s List and Porch, next. (And this is assuming that we’ve actually claimed our listings on directories. That’s another subject entirely.)

Of course, in many cases, that might be enough – it certainly covers the bases for small-business owners who lack time. But after that? I suggest using a free listings search program, such as yext. It not only tells us which listings still need work, but it gives us some idea of priority. Because we can read all the articles we want about the “top 30” and “best directories,” and so on, but those lists, like the directories on them, are dynamic, an ever-moving target. Just like everything else online.

(Do you need your listings claimed, populated, or updated? Or just guidance on how to do that? I can help.)