Category Archives: Marketing

Social Media & Copyright

This is one case where asking for permission is better than asking for forgiveness.

If it’s online, it’s fair game, right? Not so fast. People spend time and effort to create images, infographics, videos, blogs, etc, and it’s considered intellectual property. Stealing intellectual property, using it without permission, can bring hefty fines and legal fees. Here’s what you need to know. Continue reading

4 Ways to Go Mobile

Image first published in a Google Webmaster blog

“When Google sneezes, the Internet catches a cold.”

Andrew Orlowski,
*paraphrasing Klemens von Mettenich

 

That’s how we know this is finally the year of mobile. Not when smartphone penetration reached 50% in spring of 2013, not when mobile design became part of every developer’s skill-set, not when searches being performed on mobile surpassed desktop searches in 2015. No. It was when Google became mobile-centric, during the last few months of 2016, that the Internet became mobile-centric. Continue reading