Category Archives: SEO

Please Don’t Ask IT to do SEO

Square peg and a round hole. Metaphor for a misfit or nonconformist.

Square peg and a round hole. Analogy for a misfit.

When I educate people about the importance of their online presence and how many pieces (too many to count) it touches, they recognize the importance of it. Then, and I can almost see the wheels turning, some of them will think, “I’ll have my IT (Information Technology) people do it.”

Please don’t. Continue reading

How Do Listings Affect SEO? (and a Tip!)

2016-04 Directory Equation

Our print presence is now online – and it’s much bigger.

If you’re familiar with “Juliette’s SEO Analogy,” you understand that the strength of the “cables” (Search Engine Optimization/SEO) is what determines how brightly your “light bulb” (website) outshines your competition. One factor affecting the strength of our cables is Directories or Listings,often used interchangeably. How do they impact¬†SEO? Continue reading